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About us

Our story

It started with two friends, Will and Toom, a couple of pints, and the usual Friday-night spreadsheet gripes. Somewhere between laughs they found themselves railing against Google Sheets™’ tiny formula bar — how a quick a formula can morph into a labyrinth of brackets and semicolons, and how one misplaced parenthesis can sink an afternoon. Surprised that no one had fixed such an obvious pain, they clinked glasses and promised to give it a go.

The next morning, Will pitched the idea to his longtime friend Yurii — resident tech guru and unapologetic perfectionist. Yurii saw the gap, sketched a richer, IDE-style editor on a napkin, and signed on before the coffee cooled. From that moment, concepts evolved, designs were rebuilt, and more than a few late-night Slack debates ensued.

Today, after countless iterations, Formula Foundry is ready to turn every cumbersome formula into clean, readable logic — so analysts, marketers, and makers can spend their time on insights, not syntax. Here’s to fewer headaches and better spreadsheets.

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